Th? tr??ng B?S cu?i n?m ?ang ???c
hm nng b?ng v s? cc ch??ng trnh khuy?n m?i m?i, l? v ??c c?a ch? ??u t?
??a ra.
>>B?S: N? r? v?i cc chiu khuy?n mi l? h?p d?n
>>??nh gi ??t nguyn nhn tham nh?ng
>>Chung c? ??i Thanh
Sau m?t th?i gian tr?m l?ng, cc
doanh nghi?p bu?c ph?i tm cho mnh nh?ng l?i thot ring cho s?n ph?m c?a
mnh. ?nh vo th?i ?i?m cu?i n?m, nhi?u ch? ??u t? ? ??a ra cc chiu th?c
khuy?n m?i l? ?? thu ht ng??i mua. ??ng ngh?a, b?t ??ng s?n ?ang h?ng nh?ng
ln sng kh?i ??u cho cu?c c?nh tranh v? gi hi?n nay.
Bi ton l?i nhu?n s? ph?i gc l?i,
thay vo ?, chi?n l??c t?o thanh kho?n cho d? n tr? thnh ?u tin s? 1 ?? thu
h?i v?n.
Pha
B?c tung khuy?n m?i l?
Th? tr??ng BDDS ?ang tung hng lo?t
cc khuy?n m?i ?? tho hng trong ??t cu?i n?m. Cc ch? ??u t? ?ua nhau ??a
ra cc ch??ng trnh nh?m tu ht ng??i mua nh.
??n c?, ch? ??u t? d? n chung c?
V?n Ph Victoria (Qu?n H ?ng) ? khi?n th? tr??ng xn xao v?i cc chim cam k?t
bn hng h?p d?n. Theo ?, ch? ??u t? s? ch?u ph?t ln t?i 20% gi tr? h?p ??ng
trong tr??ng h?p ch? ??u t? ch?m ti?n ?? bn giao nh. D? ki?n c?n h? V?n Ph
Victoria s? ???c bn giao t? thng 5/2014.
Chiu th?c t?ng Iphone 5S v qu
t?ng tr? gi 80 tri?u ??ng cho khch hng mua c?n h? t?i d? n chung c? Westa
(H ?ng) m? bn vo ngy 2/11 c?ng khi?n nhi?u ng??i mua nh khng lm ng?.
T?p ?on Nam C??ng c?ng cho bi?t
s? mi?n 6 thng ph d?ch v? v p d?ng m?c ph lu di v?i 3.000 ??ng/m2 t?i
hng lo?t block chung c? trong D? n khu ? th? D??ng N?i v d? n chung c? C?
Nhu?.
Cc ch? ??u t? t?i H N?i cn r?t
ch tr?ng chnh sch h? tr? khch hng mua nh ?? thc ??y giao d?ch nh?
Indochina Plaza Hanoi (Qu?n C?u Gi?y) cho khch hng vay li su?t 0% trong 12
thng .
Chung c? cao c?p Hyundai Hill
State (Qu?n H ?ng), khch hng mua c?n h? ch? ph?i ?ng tr??c 30% gi tr? c?n
h? l c th? nh?n nh ngay, sau 1 n?m ?ng ti?p 70% v?i li su?t 0%.
T?i m?t s? d? n, ch? ??u t? ?
th?c hi?n vi?c cng khai qu?n l v s? d?ng ti?n mua nh c?a khch hng b?ng
cch thanh ton thng qua ngn hng. Nh? ?, ng??i mua nh yn tm n?p ti?n v
ch? ??u t? c v?n ?? ??y nhanh ti?n ?? c?a d? n.
Pha Nam tung khuy?n m?i h?p d?n
T?i TP.HCM, nhi?u d? n B?S ???c
cc ch? ??u t? tung chiu ht khch. C? th?, c r?t nhi?u ch??ng trnh khuy?n
mi h?p d?n, km theo ti?n ?? thanh ton linh ho?t nh?m kch thch ng??i mua
nh?: Khch hng ch? c?n thanh ton tr??c 30 - 50% s? nh?n nh ? ngay; trong n?m
??u tin khng ph?i tr? li cho 50% cn l?i; hay ?u ?i v? ph qu?n l; t?ng
my l?nh cho cc phng trong c?n h?...
T?c ??t T?c Vng cho bn D? n ??t
n?n IJC@VSHIP t?i Bnh D??ng cu?i tu?n ny v?i ch??ng trnh khuy?n mi chi?t kh?u
7% gi tr? s?n ph?m cho khch hng, t?ng chuy?n du l?ch t?i Singapore v b?c
th?m trng th??ng xe SH
T?i D? n Him Lam Riveside (Qu?n
7) do Him Lam Land lm ch? ??u t?, v?i chnh sch m?i, khch hng mua c?n h? ch?
c?n thanh ton 50% gi tr? h?p ??ng s? ???c nh?n ngay c?n h? hon thi?n v?i ??y
?? n?i th?t; d? n SunView Town, (Qu?n Th? ??c) gi ch? ??u t? ??a ra ch? t?
10,9 tri?u ??ng/m2 v t?ng ??n 10 n?m ph qu?n l; hay d? n Hyco 4 t?i Qu?n
Bnh Th?nh v?i chnh sch c?nh tranh v? li su?t, ch? ??u t? ?u ?i cho khch
hng thanh ton 50% nh?n nh ? ngay, 50% cn l?i thanh ton trong vng 48 thng
v?i li su?t ?u ?i 6%/n?m.
T?i d? n Homy Land (Qu?n 2), ch?
v?i gi kho?ng 16 tri?u ??ng/m2, khch hng cn ???c ch?n nhi?u gi mua h?p d?n
nh?: N?u thanh ton tr??c 55% s? ???c chi?t kh?u 5% hay 10% ??i v?i gi 3 thanh
ton 95%, bn c?nh ? hi?n nay khch hng cn ???c t?ng 2 - 4 ch? vng khi mua
c?n h? v?i tr? gi t? 1,5 - 2 t? ??ng.
Ngoi ra, t?i cc website mua bn
nh ??t hay nh?ng trang rao v?t trn cc bo trn ng?p cc tin rao bn nh ??t
v?i nhi?u khuy?n mi h?p d?n nh? mua ??t ???c ch? ??u t? t?ng hng tr?m bao
xim?ng, hng ngn vin g?ch, mua nh ???c t?ng t?ng xe SH, xe Airblade, tivi 40
inch.
Ghi nh?n chuy?n ??ng th? tr??ng
trong th?i gian v?a qua, Cng ty Cushman &Wakefield Vietnam nh?n ??nh h?u h?t
nh?ng d? n bn hng hi?n nay ??u p d?ng nhi?u ph??ng th?c khuy?n m?i ?? bn
hng. Cushman &Wakefield c?ng d? bo
v?i nhi?u ?u ?i v? ?i?u kho?n thanh ton, th? tr??ng c?n h? trong nh?ng thng
cn l?i c?a n?m nay, c?ng nh? ??u n?m t?i s? ti?p t?c l th? tr??ng c?a ng??i
mua.
