N?m b?t ???c tm l khch hng, cc ch? ??u t? b?t ??ng s?n ? ph?i s? d?ng h?t t?t c? cc chiu ch? v?i m?t m?c ?ch duy nh?t l thu ht khch hng ??n v?i d? n c?a mnh. >>B?t ??ng s?n: Gi lao v? m?c 7 n?m tr??c >>B?t ??ng s?n H N?i: Khan c?n h? d??i 2 t? Ngoi nh?ng chiu c? nh? chi?t
kh?u, gi?m gi, t?ng n?i th?t... d??ng nh? khng m?y hi?u qu? trong b?i c?nh
lng tin c?a khch hng b? suy gi?m, th? tr??ng ?ang ch?ng ki?n m?t cu?c ?ua
khoe ti?n ?? d? n gi?a cc ng ch? d? n b?t ??ng s?n. V?i tm l ?n ch?c m?c
b?n c?a ?a ph?n ng??i dn Vi?t, cc ch? ??u t? k? v?ng r?ng ? m?i l chiu
maketing hi?u qu? nh?t trong b?i c?nh hi?n nay.
Chiu khoe ti?n ?? khng ph?i ??n
by gi? cc ch? ??u t? m?i ngh? ra m ngay t? nh?ng n?m tr??c nhi?u "ng l?n"
B?S c?ng ? s? d?ng ?? "cu" khch. Cn nh? n?m 2011, T?p ?on Ha
Pht l m?t trong nh?ng doanh nghi?p ??u tin ngh? ra chiu ny. Khi ?, ch?
??u t? ny ? khoe vi?c hon t?t ph?n mng c?a d? n Mandarin Gadern (t?i
Trung Ha Nhn Chnh) b?ng m?t l? k k?t tri?n khai ph?n thn honh trng v?i
m?t nh th?u c ti?ng t?m l Coteccon.
Ti?p ??n l Vihajico, doanh nghi?p
ny c?ng khoe ti?n ?? b?ng vi?c m?i hng nghn khch hng sang t?n n?i ??
tham d? l? c?t nc ta thp D khu c?n h? R?ng C? (V?n Giang, H?ng Yn). V d??ng
nh? th?y ???c hi?u qu? c?a vi?c th?y t?n m?t, s? t?n tay, m?t s? ch? ??u t?
khc nh? Indochina Land, Nam C??ng, INT Group, Ha Bnh Group...c?ng ti?n hnh
t? ch?c cho khch hng tham quan t?i t?n cng tr??ng d? n. T?t c? ??u th?a nh?n,
t?c ?? bn hng ? ???c c?i thi?n sau m?i l?n tham quan, d?o ch?i c?a khch
hng.
??n nay, khi giao d?ch B?S ?ang
?ang c chi?u h??ng t?ng, thanh kho?n t?t h?n th "chiu" l?y lng
khch hng b?ng ti?n ?? l?i ???c cc ch? ??u t? s? d?ng tri?t ?? h?n.
M?i ?y nh?t, th? tr??ng ???c
phen xn xao v?i cam k?t l? c?a ch? ??u t? D? n The Vanphu Victoria (H ?ng,
H N?i). Theo ?, ch? ??u t? d? n V?n Ph Invest cam k?t ch?u ph?t 20% gi tr?
h?p ??ng n?u cng trnh ch?m ti?n ??. ?y l l?n ??u tin th? tr??ng B?S ghi nh?n
hnh th?c th? hi?n ???c ch quy?t tm c?a ch? d? n ?? ??m b?o ti?n ?? c?a d?
n.
Chiu cam k?t n?p ph?t cho khch
hng n?u d? n ch?m ti?n ?? tr??c ? c?ng ? ???c nhi?u ch? ??u t? p d?ng. Cn
nh?, khi m? bn d? n Rainbow Linh ?m (Hong Mai) h?i ??u n?m 2013, Cng ty c?
ph?n BIC Vi?t Nam c?ng cam k?t s? ch?u ph?t tnh theo ngy n?u d? n ch?m ti?n
??. K? c? ch?m m?t ngy, ch? ??u t? c?ng n?p ph?t cho khch hng. M?c ph?t b?ng
li su?t cho vay ng?n h?n t?i ngn hng BIDV.
T?i m?t d? n khc, H? ?nh Tower
(Thanh Xun), ch? ??u t? ? ph?i h?p v?i ngn hng ?? ??a ra m?t cam k?t v? ti?n
??. Theo ?, nh?ng khch hng s? thanh ton ti?n mua c?n h? qua Ngn hng
Baovietbank, chi nhnh H N?i s? ???c nh b?ng cam k?t 100% s? ti?n ? ???c ??a
vo d? n. N?u ch? ??u t? ch?m ti?n ??, ngn hng s? hon tr? ton b? s? ti?n
khch hng ? n?p c?ng v?i ph ph?t.
Tr??c nh?ng lo ng?i c?a khch
hng v? ti?n ?? th?c hi?n cc cng trnh ni chung trn c? n??c, d? n Sky
Garden (115 ??nh Cng, Hong Mai, H N?i) ? l?p ??t h? th?ng camera tr?c tuy?n
?? khch hng c th? theo di vi?c th?c hi?n b?t c? lc no. Theo ??i di?n c?a
ch? ??u t?: D? n ?ang th?c hi?n theo ?ng ti?n ?? cam k?t trong h?p ??ng m?i
k v?i khch hng. Ch? ??u t? c?ng l?p ??t h? th?ng camera t?i cng tr??ng, v
v?y khch hng c th? theo di ti?n ?? th?c hi?n tr?c ti?p qua h? th?ng camera
ny trn website c?a d? n. Theo ?nh gi c?a cc chuyn gia,
"khoe" ti?n ?? d? n l m?t cch lm hi?u qu? gip khch hng c th?
sng l?c ???c nh?ng d? n t?t, ch? ??u t? c n?ng l?c b?i nh?ng doanh nghi?p ??u
t? theo ki?u tay khng b?t gi?c ch?c ch?n s? khng ?? ?i?u ki?n ?? th?c hi?n
nh?ng chiu ht khch nh? trn, th?m ch l kh c c? h?i t?n t?i trong m?t th?
tr??ng ???c cho l khng cn thu?c v? ng??i bn nh? vi ba n?m v? tr??c. Trithuctre |